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Customer Relationship Management (CRM)
Customer Relationship Management, or CRM, is a business strategy designed to help companies nurture relationships with their customers, with the ultimate goal of driving sales and business growth. There are a number of different CRM software solutions on the market, each with its own unique features and benefits. But at its core, CRM is all about helping businesses collect and manage customer data, so they can better understand their needs and provide the kind of personalized service that builds loyalty and drives repeat business.
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